Selling The Dream = Sales On Easy mode

If there’s one thing you learn today, make sure this is it. Because when you apply it, getting people to say yes becomes much easier than you expect. If you don’t, you’ll find it very difficult.

Let’s say you work in a hardware store and a customer comes up and says, “I need a drill.”

You know he doesn’t really want the drill.

He wants a hole.

No one looks forward to buying a drill, but everyone looks forward to having the hole.

With this in mind, you can sell a drill that makes better holes.

You can say, “I see you’re using that drill. If you use this one, you’ll get holes quicker, cleaner, and it’s much quieter.”

This is the angle you should approach every situation, especially those where you're trying to get someone to say yes. Focus on outcomes, not features.

Here’s another example:

Say you provide copywriting services to businesses.

DON’T: Approach a prospect and say, “I am a copywriter and I think I can help improve the copy on your website. We have the best copywriting tools, and I know I can do an amazing job for you.”

DO: Approach the prospect with the outcomes you deliver, for example, “I can help you get more conversations with customers and therefore bring in more clients.”

So what about your product?

Don’t get me wrong, you need a great product. You must fall in love with it, BUT don’t forget—the person you’re selling to doesn’t care, not even 1% of how much you do.

They care about the result, so sell the outcome and let your product do the talking.

P.S. If you run a local business and are doing well, we will take a look at how we can use the power of selling outcomes to attract more clients in your marketing.

Get in contact here, and we will be in touch within 48 hours. No cost, no pushy sales tactics.