Why You Need To Master WIIFM

If there's one trick to get people to really listen, it's this one. Remember it in every situation. This can be someone on a sales call, reading your ad, speaking with a girl at a bar, etc. When applied, it can quite literally change your life.

While reading this, there is one thing going through your mind (or should be):

What’s in it for me? (WIIFM)

This is exactly what everyone thinks whenever you start speaking to them, they read something you have written, when you meet them, and in every other situation, people are always thinking, "What's in it for me?”

How do I know this?

Well, it’s self-evident.

Imagine someone you hardly know asks, “Hey, can you introduce me to your friend? I have a business idea.”

Your answer would rightly be “Noooo way,” as there’s nothing in it for you.

They weren’t thinking about what was in it for you!

We can so easily flip and use this to our advantage.

The bible puts it best by saying, “As he sows, so shall he reap.”

If you want to get somewhere with someone, you must give first before you can reap the rewards.

A few examples of this:

If you want to network with a businessman, provide value to them before you ask for anything.

If you want to sell your product to a prospect, explain the outcomes of what it does for them.

If you speak with your boss about a promotion, ask, “If I can do X, Y, Z for the business, can I be compensated for it?”

Very rarely will you do something for people and have them not want to give something back.

Being a better salesman and marketer, or even a better adult, starts with telling the listener WHY it is a good idea to listen to what you have to say.

P.S. If you want to see how we can implement WIIFM in your marketing efforts, get in touch, and I will come up with a strategy of what I would do in your situation and personally walk you through it.

Sounds good? Get in touch by filling in this form, and we’ll be in contact shortly.