Do You Know Who You’re Talking To?
When you think of marketing, this should be the first thing that comes to mind. It’s the easiest win and can be the difference between making millions of pounds or just getting by. Let’s get to it.
From a very young age, watching TV, we see all sorts of adverts from big companies: Coca-Cola, McDonald’s, Nike, etc.
This is shown to everyone in the country, hoping to build brand awareness—hoping that next time you are in the supermarket, you will pick Coca-Cola because you have seen it on TV.
Most people believe this is how to market your product or service because this is the type of advertising we have been brought up with.
As a result, their thought process for marketing their stuff goes something like this:
‘Who uses my product? Ah yes, humans buy my product—so I am going to sell to all humans.’
If this is you, then welcome to blowing your monthly ad budget in 2 hours!
How to Make Every Penny Count
Instead, you need to laser-focus your message towards people who buy your product or service.
In other words, you need to identify your audience bias.
Whether you primarily sell to men, women, pet owners, hikers, or motorcycle enthusiasts...
There’s always one group of people who buy your product more than others.
Get a sense of who these people are, how they talk, where they hang out, etc. Anything and everything you can find out helps you speak their language.
Don’t make the mistake of thinking that there is no bias and that everyone is your customer.
There is ALWAYS a bias.
The ideal scenario is you find these people, put a good ad in front of them, and they think, “Ah. This is directed at me. This guy knows how to solve my problem.”
The clearer you can be, the more impact you can have on your customers.
P.S. If you need help identifying your target audience and laser-focusing your marketing...
Get in touch with us today to see if we are a good fit. I will personally take a look at your marketing, come up with a strategy of what I would do differently, and take you through it on a call.
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